Josh: Tinkering for inspiration

Josh Siegel is a renaissance man. Tinkering with car parts and electronics in his home workshop has kept him busy throughout his life and supplements his creative work as a professor at Michigan State University’s Deep Technology Lab. He calls this tinkering, even if it is done without a clearly stated goal, “building an intellectual library.”

Early in his career, when Josh first ventured out into the business world, he quickly learned that one had to be creative and to be able to trust oneself. And that it is okay to be imperfect, as long as you’re better than you were. He summarized: “We can invent things, we can invent products, we can invent services, we can create new capabilities, we can create new knowledge. But at the end of the day, what we’re really doing is reinventing ourselves.”

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